Starting a web project without clearly defined goals and scope of work is like telling a construction worker to build your dream home without a blueprint. Unfortunately, this happens all too often with web projects.
The problem is that developers and business owners don't always speak the same language. Unless you have a complete understanding of all that goes into building a website, it can be difficult to identify potential risks involved and avoid unforeseen hold ups in the process. Even with the best developers in the world, it doesn't ensure that you'll be able to turn HTML into ROI.
The Revenue Roadmap is designed to take the guesswork out of building a profitable website and allow your developer to focus on creating powerful code. We've created a discovery process based on product management that allows us to create a customized playbook that reduces wasted effort and increases your chances of online success.
Before we can begin to build a strategy, it's important that we have a full understanding of how your business operates and project goals. This also provides an opportunity for us to develop a shared language around digital marketing and how to communicate online.
Once we have a shared understanding of your business and the value that it provides, we identify your target customers and focus on understanding their wants and needs. This allows us to match the way you market your services with the way your prospects search for them.
In order to completely understand the viability of your business, it’s important to study the market in which it exists. Through competitive analysis, we discover key opportunities for differentiation and manage the risks involved with your project.
After fully exploring your business, customers and market, we go over some of the best strategies and tactics you can use to effectively communicate with your target audience.